Why Does A Link Network Have Such A Massive Impact On Your SEO And Page Ranking
Every page on your site has a network of links, This network of links is made up of both external and internal links so what is it about them that Google uses to ascertain the actual pagerank.
At a macro level , there are three factors that your link network will influence in respect to page rank and what is essential you understand about them.
1. The Number of External Links
The quantity of external links to a page, suggest to Google that the page contains worthwhile content. After all if an external source has taken the effort to backlink to a page it must be for a reason. However because it is feasible fairly easily to manufacture hugevolumes of links analyzing the quantity is only a small part of Google’s assessment.
2. The Authority of the Linking Pages
Simply put when another web site links to a page it transfers some of its authority to the page it's linking to. So if a site with a page rank of zero links to one of your pages, Google factors “zero” into this part of its calculation. Although Google’s exact algorithm is a well kept secret, it is known that it is important to note that page rank is not a linear scale. i.e. A page rank of five does not just have 5 times higher authority than a page with a rank of 1. The total of all thesearch results is also included as a multiplier. In a case of a total one thousand search results, simply put, a page with rank of five will have at least 80% more authority than a page with a rank of 1. This excludes all the other factors (known and not known) included in the Google algorithm.
Links from higher ranked sites have more authority to share and that authority is what will contribute to the PR of the site it is linking to.
3. Anchor text
Anchor text is used to ascertain the actual topic of the content and its relevance. If the phrase “Guaranteed Search Engine Optimization” , “Guaranteed SEO” or similar phrases are used as the anchor text behind which all the external links is placed Google recognizes this and understands that the destination where the link goes to is about or relevant to “Guaranteed Search Engine Optimization” , “Guaranteed SEO”.
I see so many people putting their links into forums and as blog comments, regardless of the subject matter of the websites and their own websites. If you have to select one of the backlinking tasks to focus on in order to build your page rank, start with point 2, and try wherever possible use good anchor text. Following through with a quantity of these quality ‘well anchored’ backlinks will work wonders for PR.
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