Make Money From Your Blog With An Email List
This article will focus on one form of blog monetization. Blogs are a good medium for selling your own products. You develop a relationship with your blog readers and they learn to like you, trust you, and know that you have knowledge and authority in your subject area.
However you only get to establish that kind of relationship over time and that is why RSS readers are so important. But not all readers subscribe to your RSS feed. Many of them will arrive at your blog via search engines or other websites and for these people you have not yet had the opportunity to establish that relationship.
There are two ways to do that - encourage them to subscribe to your
RSS feed or encourage them to join an email list.
An email list is just another publishing medium but there are some important differences. RSS is a live publishing medium. You publish your post and it gets published immediately. Any new reader who subscribes now does not get your older material (perhaps the last 10 items in the feed). Email lists can be setup to deliver a preset sequence of emails to any new subscriber.
Email lists are delivered via email (obviously) and this in itself has implications. Email has always been seen as a more personal form of communication than RSS. Traditionally, more people buy from
email lists than from RSS subscriptions.
Email lists have the ability to have an auto-responder attached to them which automatically sends out pre-written information on a schedule. Whether somebody signs up in January, July or December does not matter - they start at the first email you set up and move from there.
Email provides a second way to establish a relationship with your reader and the more options the better.
The main reason to use an email list is that statistically, more people will sign up to an email list than to an RSS feed. More subscribers = more eyeballs on your stuff = more money.
The tricky thing is keeping people on the list - this is crucial. One possibility is to use your blog content to feed your list and have the list act as a kind of blog digest. You might publish content once a week or once a month with a summary of the latest posts for example.
Whatever you do, just make sure you provide value to your readers and a reason to stay on your list or keep reading your blog. Without that you won't be able to make any real money from your blog. To summarize, produce interesting and valuable content, build a list of subscribers and feed that list with slightly different content than what you have on your blog. After you have established a relationship with your list, it's time to do an occasional affiliate promotion and make money.
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