Your 2008 Web Marketing Plan
Below you may find twelve ideas to drive qualified results in your Web site over the subsequent year. Even in the event you don't observe this precise order, it might make sense to begin with January and February's tasks as a result of they lay the muse for the remainder of the year.
January: Set Up Google Analytics. The purpose why that is first in your month-by-month plan is because you should have a benchmark to compare to your year-end results. The cause I suggest Google Analytics over any other traffic report program is the price--free--and the quality, comprehension, and value of the program.
February: Do a Keyword Analysis. If you utilize the language of your prospects they will find you on the search engines. You can uncover the phrases they use through an in-depth key phrase analysis.
We used to recommend keyword analyses to businesses in aggressive industries. Now every business is aggressive on the Web, and likelihood is your competitors has already had a key phrase analysis done.
Use a instrument like Keyword Discovery or WordTracker to help you discover what your prospects are Googling, or have an expert do an in-depth analysis.
March: Review Your Web Site. Take what you learned from your keyword analysis and rewrite the copy on your Web site. Focus on web page titles, headers, and your physique copy. It's also a good suggestion to read through your web site and excise any out-of-date copy.
April: Gather Information. There are so many amazing resources out there for maintaining with what is going on on in your industry...or--better yet--your customers' industries. One of the very best ways to manage all of this incoming information is through RSS: Real Simple Syndication.
Blogs, podcasts, serps and many Web websites can generate newsfeeds that you can subscribe to and manage in a single place. Set up a free account at Bloglines or a personalized Google page and begin subscribing. Then watch focused news and data flow your way.
May: Get Social with Social Media. Social media Web sites are locations where your customers and prospects congregate. You should be there. Don't have a look at this as a spot to push your merchandise and services, but reasonably to listen and learn. B2C corporations should take a look at MySpace, while any enterprise can benefit from a presence on Facebook or LinkedIn.
June: Focus on Your Blog. With your keyword analysis underneath your belt and a contemporary delivery of stories and information on your chosen areas of expertise, posting usually to your blog needs to be a snap.
I can't think of anything that may jumpstart your organic search engine visibility and set up your experience and credibility faster than a focused, content-rich blog.
Beginners: If you do not have a blog and aren't able to take the leap, think about finding the influential bloggers in your niche, then learn and remark intelligently on their blog. It will likely be a good first step into the blogosphere.
Experts: Set a purpose of doubling the variety of subscribers to each your RSS and e-mail feeds. Put your feed signup "above the fold," if it's not there already.
July: Get Ready for Your Close Up. Most Web entrepreneurs agree: video is the killer app. Videos engage people in ways that words often fail to do. Search engines equivalent to Google and Ask are returning video with traditional Web pages.
If you already have videos on your site consider establishing a free account at YouTube, starting your personal channel, and importing your movies there. A single video might bring you thousands of visitors.
August: Spread the Word with Article Marketing. Article advertising is an underutilized method of reaching hundreds of prospects that may have by no means heard of you otherwise.
By sending out short, targeted articles by means of an article distribution service akin to iSnare or The Phantom Writers, you'll be able to drive links and traffic back to your Web web site or blog.
Use your completed key phrase research that will help you write compelling, click-worthy articles that cannot be ignored.
September: Dust Off Your Email Newsletter. Email could also be getting a foul rap as of late due to low delivery rates, but it's still a cost-effective way of reaching a wide swath of Internet users. Remember: no one's ever coming back to your Web site. Ever. Not even your Mom. So recover from it.
Instead, present a compelling cause for them to subscribe to your e mail newsletter so that you can stay in touch with them and retain front-of-mind actual estate for when they're able to make a shopping for decision.
October: Publish Your eBook. Remember after I told you to arrange Google Analytics? Well, now it is time to review your stats and discover out which key phrase phrases are driving probably the most traffic to your site.
Maybe it is "deep fry a turkey." Or "spanking alternatives." Or "buying carbon emission credits."
Whatever's driving traffic to your site is an opportunity for an eBook topic. It's an itch that wants scratching. Now, start writing.
November: Give an Ear (or a Voice) to Podcasts. You don't need to host your personal podcast to comprehend and leverage the power of podcasting.
You can discover podcasts in your niche or industry by browsing the podcast directory in the Apple iTunes store. (Don't worry: they're nearly invariably free, and no, you don't need an iPod to hearken to a podcast, only a computer.)
Listening may provde the impetus to start your personal or to no less than contact some podcasters in your trade and see if they wish to interview you.
December: Put on a Webinar. The cost of placing on Webinars has come down in recent years. Yugma.com offers free and inexpensive methods to create your own Webinars, then you may record them and promote them as digital downloads.
Whatever you methodology for delivery, Webinars help you communicate with many people at as soon as anywhere in the world.
In Conclusion: 2008 goes to be your greatest year ever...if you begin planning now. Don't try to do all the things at once, but budget time every month to perform your targets for that month.
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