Do You Believe In Any Of These 3 Seo Misconceptions?
Search Engine Optimization
Search engine optimization or SEO is riddled with many different myths showing up from time to time. The myths are created when search engines change, requiring new ways to best utilize their service. A lack of set rules on how to rank adds to the confusion. It is your job to keep updated on any changes made by a search engine to maximize your rank. You can only this by testing out various strategies and see what works.
Driving traffic to your site with SEO is one of the most reliable yet oldest methods around. Due to your site properly targeting its audience, visitors will come to your website and take action. The biggest advantage is that it doesn't cost you a single cent to drive this traffic. However, many people still don't know how to rank their site well in the SERPs and have been left far behind. The field of search engine optimization has expanded so much that it is now full of fables that make it difficult for many to understand the true dynamics of the search engines. If you want to utilize their power, you will need an in-depth understanding of the different components of SEO and how they all come together. We will be debunking some of those myths in this article and you need to know them if you want to have a chance at making SEO work for you.
In an effort to increase search ranking some sites use a header tag but doing so does not actually affect your rank. Keeping the myth alive, people still use keywords in their H tag, even though doing so does not increase your ranking.
The fact that PPC ads will have an impact on how your site ranks in the SERPs is one common yet strange SEO myth. This fact is quite untrue. A lot of people believe that they can affect the ranking of their site in the SERPs by running PPC ads. What you need to keep in mind is that PPC and SERP rankings have no influence on each other. This is why it is a mistake to spend money on PPC based on the assumption that your site will rank better. You should, instead, be concentrating on building more backlinks, if you want to increase the rank of your site, as well as adding quality content. The best way to judge this myth is by using your common sense.
The idea that it's best to only optimize one keyword per page is another popular SEO myth. There are still many SEO experts and as well as small businesses who believe that each of the pages on your site should be optimized for one single phrase, which is far from the truth. The basic premise behind this belief is that your page will rank better if it's very focused. However, if you write a page that is focused on only one keyword or phrase, you'll find that it's very hard to do without it becoming forced and artificial. A page like this is also a waste of bandwidth, as you could easily have put in more than one keyword. What do you gain by limiting yourself to one keyword on a page when you could put a number of keywords in the same space? You will get better results if you target as many keyword phrases as you can on a page. This will bring you more quality traffic. You can find out for yourself by looking at your web analytics that you are getting traffic from several, possibly many different keywords. So it's better for your search engine rank to optimize for multiple phrases.
The words in your Meta tag do not need to be used on that particular page. Many SEO professionals still believe in this myth and even teach people about it. The truth is that the Meta tags were created to use keywords not already on the page. The main point, however, is that neither Google nor Yahoo use these tags for ranking.
Another myth that you should be aware of when optimizing your site for the search engines is to understand that ignoring Google's guidelines doesn't really get you banned. The main reason is because most of Google's regulations for webmasters are simply common sense. Reading them is not obligatory, if you are sure you are doing the right thing. All you have to do is ensure you don't do anything that would be considered spamming or cheating by the search engines. Reading through these guidelines at least once is a good idea because they are always being updated and it will help you learn more.
Our next SEO myth is the idea that you can't use tables inside HTML code. This is another false idea. In truth, search engine spiders have never had any difficulty finding HTML tables. Search engines can see and recognize table code without any difficulty. Still, the idea that you can rank better with designs without tables persists among web developers, even though it isn't true.
Another myth is the fact that your site needs to be updated all the time, even though some think it has an effect on your SERP rankings. While adding new content and updating your website regularly will not affect your search engine rankings, at the same time it will lead to spiders crawling your site more often. So, don't make changes that aren't needed simply for the search engines. The effect will be so insignificant, it simply isn't worth it. Simply visit some of the highest ranking sites in niches that are pretty popular and you will find they haven't had fresh content added in quite a while. It's a good idea to do as much research as you can, so you don't believe in this kind of myth. Believing in myths can cost you time as well as money, so be careful about what sources of information you consult. If you verify your facts before taking action on them, you can save yourself time and frustration.
You have to realize that it takes some time and study to make search engine optimization pay off for you. There are some good forums, newsletters and membership sites that can help you if you find yourself stuck on some point regarding SEO. Don't worry if you make mistakes, the point is to learn and improve your skills so you can get the search engines to cooperate with you.
RELATED SITES:
Link Building Service
Backlink Building Service
