Promoting Your Content With Social Bookmarking
I'm sure you know you can drive a lot of targeted traffic to your website by using article marketing. A good article marketing strategy guide can really help you be successful with this technique.
And thousands of men and women have also put social bookmarking to powerful use for off-page optimization plus various marketing strategies. There appears to be no let-up with their reputation, especially for off-page SEO purposes. But you really should never neglect or overlook what could be done for the more long-term methods at high PR bookmarking sites. So it all just is dependent upon what you want to do in your business. Yes, bookmarks can be kept in your account at bookmarking sites, even though they have become community centers for lots of people. You can assign tags (keywords) to your bookmarks, and that basically has SEO benefits but a great deal depends on the particular site.
A couple of years ago the more popular bookmark sites changed all their links to nofollow which had a huge effect on bookmark rankings. The more well-known bookmarking sites had the ability to just kill the search results for their bookmarks. No, I don't have any secret knowledge about the real reason those sites modified to nofollow. It does make for fascinating speculation but not terribly important at this point.
But you can achieve exposure when you take a more responsible approach to using social bookmarking sites. The majority of people who use them for backlinking tend to create very thin profiles that provide no value to the particular community. What you can do is simply create better profiles that at least look like they're for real. More typical, non-spammy, profiles won't be deleted by the human reviewers - and that is why it's wise to do it like that. This truly is the best way to go for many good reasons, and you will have the opportunity to use them for effective bookmarking for a long time.
When you do build a useful profile with content, then naturally you can produce an RSS feed from that. That means you'll be able to submit those feeds to RSS directories, plus they can get indexed. Then what you can do is work in your links and other relevant content. But you do have to be careful and exercise caution so you are not over-promoting because that could cause loss of members to your feed.
Just like with article marketing or other method (click for a free article marketing course), what you have to do is maintain a balance between promoting your money sites/offers and offering good quality content that your online subscribers will appreciate.You can accomplish a lot if you have solid associations in place at bookmarking sites. It is best to maintain a respectful presence at social bookmarking sites, and if you do that then you will find it serves you well.
In the end, how you approach using bookmarking sites in your own business is your call. Most people tend to just use them for backlinking, and it does seem that the approach outlined above is not applied by so many people. The higher quality profile approach is something you ought to test out, and you might like the results.
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