Screen Cast Profits REVIEW – Viral Video Vs Word Of Mouth Marketing
Lots of people compare viral videos to word of mouth advertising. A viral video is seen by hundreds and passed to hundreds many is reminiscent of the "telephone" game you almost certainly played growing up. Word of mouth marketing techniques have been established for a long time even though viral videos have numerous similarities to this kind of advertising there's also some major differences. One industry insider has classified viral marketing as "word of mouth marketing on caffeine".
The Virus Defined
If you are unfamiliar with the word "viral video" there is still a high probability that you have seen one. A viral video is really a marketing technique that will depend on existing social and communication networks such as email, forums, and social network sites. The recording is aimed at increasing brand awareness, improving sales, along with other objectives based on the marketing campaign.
To do this goal a marketer will identify a population group he wishes to focus on. He'll then produce a video containing a viral message that has a high probability of being passed on...as well as on.
What is Different, What is New?
To comprehend the differences between word of mouth marketing and viral videos you should recognize the issues inherent in word of mouth advertising. One of the greatest problems this old school advertising technique faces is credibility. Within the "telephone" game the content was drastically altered when it got to the 3rd or 4th person. This is true in person to person advertising. Consumers may not be getting all of the facts or they may be getting all of the wrong facts.
Another pitfall of the word of mouth method is that it fizzles out. A marketer either tells a consumer something or does something which leads someone to tell 5 friends. Unfortunately, not all 5 friends will then tell 5 friends out of the box commonly believed. Only 25 percent of the original 5 friends will pass on the message. The percentage grows smaller with each retelling allowing the message to sputter out quickly. Not exactly a successful marketing campaign.
The Next Level of Marketing
The whole concept of viral online video marketing is to go ahead and take person to person solution to another level. The prosperity of a viral video is dependent on the passion from the consumers who view the recording. The content is no longer a chat between friends; growth will occur at exponential rates. As opposed to the person to person method, viral videos don't fizzle out. A marketer sends a viral video in a mass email, people pass the e-mail on to all of their address book, and it will quickly spread - just like a true virus.
The effects of spreading a viral video are visible in the 2007 return from the wrestler Chris Jericho. This classic viral video promoted the return of the wrester towards the WWE stage. Hidden codes in the message might be solved by the user to find out about his return. This campaign spread over the internet at mach speed with millions attempting to decode the messages.
The great, unhealthy, and also the Ugly
Not all efforts at viral marketing are successful. A great viral video should be designed with your customers or clients in your mind. You have to understand what your clients will discover humorous and what's going to turn them off.
A vintage viral failure is the Sunny Side Up lingerie viral video. Sunny Side Up was well known because of its pre-teen and teen clothing. In 2007 they decided to give a lingerie line. The videos created were very suggestive and not appropriate for the pre-teen or teen market. Adults and children alike found them highly offensive. The company closed its doors the year after because of low sales.
On the other hand, among the best international viral videos premiered the same year. A Portuguese football league come up with video in an attempt to sell season tickets. Users were requested their telephone number and name prior to the clip ran. After this information had been imputed the team's coach. Paulo Bento, and many players in the team are noticed within the locker room. Coach Bento is placing call to...you! He informs you that they'll not have a great season unless you buy season tickets. The synchronization between the user and the clip was flawless also it acquired over 250,000 hits in the first day. Check it out for yourself.
The best advice? Keep it short, ensure that it stays personal, ensure that it stays appropriate, and make it creative. Probably the most successful viral videos offer something new.
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