Top 5 Link Building Tips
Link building is very time consuming, tedious, boring and sometimes it just seems as wastage of energy. However, with time you will realise that link building is the most profitable activity for your business. The back links improves popularity of your website and hence the page rank.
Though page rank no longer is all that important part of SEO Link building but it still provide a good indication about how popular your website is on the search engine. The page ranks are mostly determined with back links. The page rank on the Google search engine cannot be simply increased without obtaining back links for your website.
Many people just blindly dive in the link building process and hope that it would help them to obtain good search engine rank. But, unfortunately, not every link is good for your website. Given below are 5 tips that would prove beneficial in you link building process.
1. Consider relevant links: The rules for Google ranking are getting stricter and it has become almost necessary to have relevant links in order to obtain a rank. Therefore, concentrate on obtaining links that are relevant to your websites, products or services offered by your website. The relevant back links offer more link juice and you will obtain better value than links from sites that have no relevance to your website. Therefore, for effective link building concentrate on relevant links.
2. Avoid “no follow” links: During link building you would come across many sites that have “no follow” tag. The no follow tag was introduced to stop spammers to post random links. The “no follow” tag would be of no use in the link building process as links from no follow tags would just not be counted.
3. Use anchor text: Anchor text proves very helpful during link building process. They provide quality back links to your site. By using keywords in anchor text in your back links would greatly help in the link building process and would provide more link juice to the back links.
4. Obtain links from web sites with high page rank: Obtaining links from a website with high rank would be more useful than obtaining link from a low rank website in the link building process. The value of the page rank gets passed over to the outbound link from the URL on the top level. In simple words, the URL on the home page gets more value and therefore, the links from websites with high ranks are so valued.
5. Try to obtain permanent back links: Nothing can get worse than loosing a high rank. Therefore, during link building process make sure you obtain permanent links for your website. The link building process works in this way only, which is, if you loose back links of your website then you would also loose your ranking. If you have obtained links from link building company then you carry the risk of loosing your back links if you cancel the subscription with the link building company.
Therefore, don’t focus just on the quality of the back links but one should also focus on the quality of the back links during link building process.
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Link Building: All You Want To Know
Link building is like a cornerstone for successful strategy of search engine optimization. To obtain a rank, every website needs to have relevant back links. This article provides in depth knowledge of the link building.
What is link building?
Link building refers to the process in which visit made by high ranking websites to your website is considered as back links for your website and these are very helpful to provide high rank to your website. The keywords you use should be in the anchor text so as to ensure maximum value. The links can be generated by comments, articles, advertisements, press releases, and bookmark on social sites or social media.
Why is link building necessary?
Search engines put lots of emphasis on the quality as well as on the quantity of the back links on your website. Links are an important aspect used by popular search engines to decide the ranking of a particular site. The back links obtained from websites with high volume would enable to generate lots of traffic to your website. websites that has lots of relevant links on their website are considered as an expert with their subject matter and are therefore, provided high ranks by the search engines.
How is link building done?
There are lots of methods for link building. Some of the most popular methods of link building are discussed in this article.
• Article marketing: This is an effective tool for link building and enables to establish credibility. The articles written for link building should have some keywords with keywords density ranging from 3% to 6% and it should well relate to the products or services offered by your website. Make sure that the back links on your website contain keywords in anchor text. It is always better to go through the rules and guidelines of the article directories before you submit the articles for publication.
• Comments on forums and blogs: Links can also be created by commenting on forum or blog posts. It is recommended to place back links of your website in the username rather then in the comment. To obtain maximum from this method of link building it is recommended to comment only on forums or blogs that have relevance to your website or your products or services.
• Reciprocal links: This method of link building basically implies two websites that are linked to each other. It is always better to have few reciprocal links with high ranking websites. Links can be obtained by contacting the webmaster of the website with whom you want to build links or few websites have automated process of link building.
• One way links: The one way links with high value are the most beneficial thing in link building. The one way links are given more importance than the reciprocal links during link building. Posting contents on websites with high raking or on some popular blogs would produce high quality one way links.
What not to do?
• Do not use link farms.
• Do not establish links with porn or gambling sites.
• Do not establish links with websites that have been banned.
• Do not make use of black hat techniques.
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Building A Rock Solid Query Letter
Recently I reviewed a client's query letter. It was a hard working query letter, detailing the marketing prospects for the book, her own glowing credentials and the contacts she possessed that would help her publicize the book. But she left out one teeny weeny thing: she didn't say what her book was about! I used to think query letters were relatively easy, but now I realize that a query has to do so many things that it's easy to forget essential elements. Since the letter is your first step in putting your book's best foot forward, you don't want that to happen. So here's a simple rundown on what goes into a solid query letter.
Who Are You?
It's tempting to start the letter by leaping into a breathless description of what you're sure is going to be the best book in the world, but resist a little longer. You want to use your first paragraph to introduce yourself and let the agent know why he or she should pay attention to you. Tell the agent who you are. Describe your qualifications, including a bit about your current activities which will in turn describe your platform. Have you been doing speaking engagements? Do you appear on television? Are you noted in your profession? Have you won any awards? Do people look to you as an expert in your subject? Do you teach? For instance, if you are a workshop or seminar leader in real estate finance, frequently travel across the country, and have 5,000 people attending your workshops every month, you can tell the agent:"Now I’ve decided to give away all of my secrets in a book about real estate financing with no money down." Anything that puts you in front of people is a potential place to sell your book so don't forget to mention such activities.
What's Your Book About?
In the next two or three paragraphs of the letter you get to talk about your wonderful book idea and/or story. As a guideline, it may help you to read the backs of book covers. You'll want to do something similar--a brief synopsis of your book with enough spark it will intrigue the agent or any other potential reader, to pick up your book. Use bullet points to highlight what amazing tidbits the reader will get out of the book. Will they get five strategies on how to eat without gaining weight? Or 4 low cost resources for financing a large home improvement project? Or the 6 surefire signs you've found your life purpose? Make this description tight, concise and, of course, hugely interesting. Then you can move on to...
Your Great Marketing Plan--With You As the Star
The query letter should include a brief paragraph or two about how you're going to market the book. Of course, if you go with a traditional publisher you'll get major help in this area from the publishing house. But remember this: no one will be a better advocate for your book than you. And when editors are considering manuscripts they're also considering what kind of a marketing presence they'll be getting with the author. You'll make their job easier--and your book much more successful--if you can bring your own marketing plan to the table to work hand in hand with the publisher's. Do you have contacts in the media willing to help? Are you good at getting quoted in newspapers and magazines? Do you publish freelance articles that can mention your upcoming book? Put a lot of thought into this. Too many writers go into the publishing process expecting everything to be done for them and then are disappointed. Having a good marketing plan would show a potential agent that you're serious and you understand the business.
The Next Step
You’ve mentioned your credentials, described your book and your stellar marketing plan. Ideally, at this point, you have the agent intrigued. You want him or her to say, "Great! What does this person have to offer?" This is where your letter would say something like, "I would love for you to see more and I have a proposal" or "I have 50 pages of a manuscript." Whatever you want the agent to see next, offer it up and ask, "May I send this to you?" Asking permission is always a classy thing to do, it shows you're not being presumptuous. Then you move into a closing that let's the agent know you'll follow up in a certain amount of time either via phone or email (they might prefer email).
When you're done, read your query letter over many times. Have another trusted set of eyes read it for you. It's easy to overlook important points, or to think you've covered something when you really haven't. When you can polish no longer, send it out--many times! And congratulations. You've just made the first step in getting yourself and your book out there. I wish you a successful journey.
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Learn Why You Should Have A 3-Tiered Strategy For Article Submission
You've heard a lot about how much writing articles can do for your internet marketing strategy. You now understand how writing articles can help position you as an expert in your field, gain valuable targed traffic for your web site, and quickly multiple your site's text links.
Now you have convinced yourself to take the plunge into article marketing and you have a few articles all lined up and ready to submit -- and you are overwhelmed by the sheer volume and variety of article directories available. It is easy to simply go with the big dogs and forget the rest, but that is a big mistake. You really need to have a 3-tiered article submission strategy. Select a couple of the big dogs, but also add some medium-sized directories and some smaller, newer directories to your list for regular submission as well. There are several reasons why this strategy can be much more effective in the long run than targeting the large directories alone.
The mega-directories carry a big punch in terms of link power and recognition. You can almost watch the reader numbers climb on your articles. But because they are so big they also get a large volume of submissions every day and your articles very quickly move from the top page of the directories new submissions list and even from the top page of the topic listing.
Medium-sized directories don't pack as big a punch as the mega, but their text link value is still strong and they usually have a solid reader base. They have been around long enough to build a loyal audience and clientele. However because they are not as big their submission volume is lower than the mega so your articles retain top billing longer -- and becoming a top article or top author may be an attainable goal for the part-timer.
Small and/or new directories usually don't offer nearly the level of power of their larger brethren, but a quick study will reveal whether or not the directory is regularly maintained and promoted -- and you know that will mean the link power currently exists and will grow in the near future. Also with new and small directories you can easily achieve top author status and your articles will stay at the top of the ranking longer -- they may well pass directly from "new" status to "top" status which rarely if ever happens at a mega directory.
That is my current strategy for article submission and I hope you found it helpful.
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