Reaching Expert Status By Writing Articles
What’s the first thing you see when you click on a website? There are words all over the place! No matter what other website software or media marketing tools you utilize on your site, the ones that folks still gravitate towards involve words. Use article marketing to help you gain expert status as an online business owner.
Why Articles?
You might be wondering about articles. Maybe you have shied away from them up until now because you don’t write very well. Maybe your 11th grade English teacher frightened the bejeebers out of you with her killer writing assignments. You don’t have to go into therapy to write an article – simply write what you know.
Articles are the quickest and simplest means to guide traffic to your website. When folks type all of those keywords into search engines, they are looking for information. It can come in a variety of forms but the one that nearly all people know and are comfortable with is the article layout. On your website, hopefully you have some type of content displayed there to keep your visitors happy.
Writing the Articles
Given that you know a lot about the subject matter of your venture, use that expertise to raise yourself to the level of expert. With what is trapped in your head, you could likely write a hundred articles.
How should you write? Create a list of topics that are interrelated to your business. Since the subject is well-known, it will most likely only take you about 30 minutes to write a 400 word article. This length is pretty common for blog posts and article directories.
Did we reference article directories? These are the places where you will be submitting your articles to increase visibility. When you write articles, use the bio box to provide a link to your website so interested readers can find your business.
Some types of articles work better than others when it comes to promoting an expert standing:
• How-To Pieces
• Tips
• Article Packs/Reports
With how-to articles and tips, you are certain to gain the reader’s interest with bulleted and numbered points. Using numbers in the title also alert the reader that your work is something they would like to check out. When you can put what you know into a format like this, you actually become an instant expert. And, the writing is fairly simple for those who doubt their skills.
An article pack can be created from ten or so articles that you have written on a similar subject. Marketing them on your site as a guide to “Internet Marketing Web Tools” or tips on "Internet Business Ideas" or whatever the specialty of your business is.
Writing and submitting articles will get you noticed. Linking them to your site can boost your sales as you go from small business owner to business expert and people like experts. They are the go-to person who takes the headache out of research. If your information is helpful, these people will come back to you over and over again and bring others with them.
