Use Of A Web Video To Establish Trust
Putting a web video on page one of your web site, is not about information, it is not about product presentation, it is about trust establishment. As this article will explain, giving surfers a chance to see you, the owner, face to face in a web video, will immediately begin to establish trust in you, and facilitate their decision to want to do business with you
Trust is defined in the social sciences as having faith in others, believing in them. It may be shocking to know that having trust in another person is not the same as believing that person is ethical or law abiding. However, the degree to which one person trusts another is a reflection of belief in the other person's honesty, fairness and benevolence. Important for establishing initial trust in business is that fact that a failure in trust is more easily forgiven if it is due to t a failure in competence rather than a lack of benevolence or honesty. As a result, sometimes a business providing, at least temporarily, inferior services may fare better with their customers than a company providing superior services, if people feel the first company is honest and means well.
The phenomenon of trust is summed up in the following definition. It is described as a "heuristic decision rule, allowing the human to deal with complexities that would require unrealistic effort in rational reasoning. Lets break this definition down. Heuristic processes are trial and error approaches to problem solving which begin with the most accessible solution, and go on to another solution, only if the first solution doesn't solve the problem. What this means in terms of business is that if a customer finds himself interacting with a business owner that he intrinsically wishes to trust, because the owner appears benevolent, good natured and well meaning. Then the customer will prefer to trust the owner and do business rather than get involved into complex rational thought about what might go wrong in the business relationship.
And now, what does this have to do with putting a video on page one of your web site. And here's the answer. When a surfer goes onto a new web site, and thinks about doing business with someone he's never met, he can rapidly be won over by a short online video of the owner talking with him. If he likes the look and personality of the owner than he will immediately wish to trust him and do business, because that will be the easiest solution for him to take.
And this realization leaves us with one more important take away lesson. A front page video needn't trouble itself with a description of company services or products. It just has to provide a reason for the surfer to trust the owner. A short 40 second passionate description, by the owner saying that he established the family potato chip business 30 years ago because he wanted to provide people with a crispy chip that wouldn't lose its favor in the package, will win trust right away.
Can You Trust Linux Technologies
When choosing a hosting platform, consider the ease of use. Windows server technologies have a very user friendly interface that any novice user can easily use. When hosting a website, you may also want to take advantage of such technologies as Microsoft.NET platforms that offer an advanced web and application management capabilities.
This is however not to say that hosting a website on a UNIX hosting spells doom. Linux technologies have improved over recent years and have started to offer support for ASP and ASP.Net while also offering native support for PHP and other database management platforms. There is not clear hard line that you can use that favors one hosting service above another. However, before hosting a website, take time to consider your needs and make an informed decision.
Before hosting a website, there are a few things you have to keep in mind. One is that there are a variety of web hosting technologies and has its own advantages and disadvantages. The two most common choices in the market are Linux and Windows hosting services. If you were to ask for my opinion, I would suggest that you go for Windows Hosting. This is because Windows platforms have an entire market of web products that are compatible with their server technologies. Even some Linux server features and other open source platforms like PHP and MySQL have been incorporated into Windows 2003 and 2008 server as add-ons enabling you to have a complete web hosting package. What is more, these add-ons do not come at an extra cost, sort of like an incentive.
There are many reasons why you would want a website. You may want to have an online presence which may prove to be a really effective tool, you may need to offer support services to your clients or you may have realized that having a website can save you money especially in our current economy. Whatever the reason or reasons that prompted the move, hosting a website is not rocket science, at least if you are not the one going to figure out such things as bandwidth usage, scripts incorporation and other server related activities. On the other hand, most web host companies will expect you to have done research and know exactly what you want in a web host package. Anyway, make sure when having a website build that you choose a professional design. You may find some useful info at website bouwen.
